ABOUT THE WEEK 17

Creativity is very important part of whole marketing. On the seminar we have been talking about how to use creativity in our future jobs, how to be able to create interesting ideas and why creative thinking is inevitable for successful marketer. 

Sometimes, I feel like my creativity is not meeting the needs of the market. In some cases, I find it difficult to come up with the idea that would have the potential to stand out from the crowd. However, I think I can still learn new things about creativity by experiencing more and more real life projects that will help me gain insight and develop my marketing / creative thinking.
The mistakes that I will (un)fortunatelly make during my studies and also in my future career will help me form my ideas and understand how to direct them correctly towards as many creative and successful pieces of work as possible. 


Lucia

ABOUT THE WEEK 16

The session was essential in terms of providing the ideas about the Digital Marketing of 2017. However, I am not sure if I attended the seminar this time 😋 - as the slides don't look familiar to me...  Anyway, because the age we live in is all about 'being digital', I consider very important that we, as the future marketers, understand the need of use of digital devices and platforms in our field of work. 

We can easily transform gained knowledge into the practical skills thanks to our project with the client. Gone for good - as our client's organisation, is a charity business which definately has no spare resources for promoting itself via printed media. Therefore the digital marketing arrives on the scene here... Very essential and fundamental studies for our project. 

Lucia

ABOUT THE WEEK 15

How to write a creative brief?

Because this should be a question asked by each student in this term, there was a session given to help understanding what creative brief is, how to write it, how is this essential for a marketing student..


The presentation lead by Kate covered majority of issues connected with writing a creative brief. Very importantly, we have been give a list of 'wrong habits' that people tend to do and also we have seen few examples of creative briefs that do not meet the expectations of our tutors as a high-valued piece of work.

Writing a good creative brief may, however, have different forms, types of look and points to be covered. Therefore the briefs hold the characteristic of being 'creative'😊.


Lucia

ABOUT THE WEEK 14

The major topics of the week 14 were mostly familiar to all the students. Terms such as data collection/interpretation, quantitative & qualitative research or Personas were already previously covered in other units of our course therefore we were able to understand the problematic in depth much quicker and easier.
Thanks to our actual knowledge about above mentioned study areas, I think there was better interaction between the lecturer and the students. Students felt more confident and comfortable talking and discussing the topic during the presentation.

 

Understanding and the use of Personas in our field of work was one of the most important topics of our Consumer Information Management course in the Term 1.

 

 

The lecture helped us to use our marketing skills and knowledge in other units, what we will definitely find useful in our future jobs. It made it also easier for us to see the connections between the units and so understand 'marketing' as one complex process.


Lucia

ABOUT THE WEEK 13

On the seminar this week we have been given a description of our task to be completed in the  Assignment no.2.   This coursework again, consist of 4 parts. I think this gives all students the opportunity to show their strengths but also maybe the weaker skills. How?

As said before, our assignment contains more than a one piece of work. Each student, therefore, will perform better or worse in certain parts. In my opinion, a person is not likely to get the same results from each section of the assignment (also the influence of the group), therefore each one of us will try to get the best out of us to the part which seems to be the most interesting and familiar.

I think, in this coursework, there are many opportunities offered for a creativity but also it is aimed to reach its importance and success in helping our clients to achieve the given goals.

In the seminar, many of the supporting materials were shown to give us essential ideas for our videos, group work and research.


Lucia

ABOUT THE WEEK 12

This was our first tutorial after the Christmas break. It mainly covered feedback on our assignments - both group and individual. 

For me personally, the individual feedback was more valuable and important. This is because I am aware that there has been some problems within our group, which I demonstrated in my assignment work, too. The results I got were very pleasant as well as the individual feedback from my tutor, Kate. It made me start looking more on my professional skills and positive features which can help me contribute, significantly, to the group work, but also can have positive effect on my future career in case of their further development.
 
In contrast to my individual feedback, our group have had many issues connected with the paste of the work, attendance and the actual project improvement and progress. Therefore,  we will need to care more about the importance of us performing as the group in this term.
Hopefully, it will take the right direction!

Lucia

ABOUT THE WEEK 11

No workshop this week .. :) however our group managed to meet together with our client to discuss the ideas of both sides and come with the actual plan for the work the team will be working on for next few weeks.

PS: MERRY CHRISTMAS & HAPPY NEW YEAR!

Lucia 

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