Because this should be a question asked by each student in this term, there was a session given to help understanding what creative brief is, how to write it, how is this essential for a marketing student..The presentation lead by Kate covered majority of issues connected with writing a creative brief. Very importantly, we have been give a list of 'wrong habits' that people tend to do and also we have seen few examples of creative briefs that do not meet the expectations of our tutors as a high-valued piece of work.
Writing a good creative brief may, however, have different forms, types of look and points to be covered. Therefore the briefs hold the characteristic of being 'creative'đ.
Lucia
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