ABOUT THE WEEK 17

Creativity is very important part of whole marketing. On the seminar we have been talking about how to use creativity in our future jobs, how to be able to create interesting ideas and why creative thinking is inevitable for successful marketer. 

Sometimes, I feel like my creativity is not meeting the needs of the market. In some cases, I find it difficult to come up with the idea that would have the potential to stand out from the crowd. However, I think I can still learn new things about creativity by experiencing more and more real life projects that will help me gain insight and develop my marketing / creative thinking.
The mistakes that I will (un)fortunatelly make during my studies and also in my future career will help me form my ideas and understand how to direct them correctly towards as many creative and successful pieces of work as possible. 


Lucia

ABOUT THE WEEK 16

The session was essential in terms of providing the ideas about the Digital Marketing of 2017. However, I am not sure if I attended the seminar this time 😋 - as the slides don't look familiar to me...  Anyway, because the age we live in is all about 'being digital', I consider very important that we, as the future marketers, understand the need of use of digital devices and platforms in our field of work. 

We can easily transform gained knowledge into the practical skills thanks to our project with the client. Gone for good - as our client's organisation, is a charity business which definately has no spare resources for promoting itself via printed media. Therefore the digital marketing arrives on the scene here... Very essential and fundamental studies for our project. 

Lucia

ABOUT THE WEEK 15

How to write a creative brief?

Because this should be a question asked by each student in this term, there was a session given to help understanding what creative brief is, how to write it, how is this essential for a marketing student..


The presentation lead by Kate covered majority of issues connected with writing a creative brief. Very importantly, we have been give a list of 'wrong habits' that people tend to do and also we have seen few examples of creative briefs that do not meet the expectations of our tutors as a high-valued piece of work.

Writing a good creative brief may, however, have different forms, types of look and points to be covered. Therefore the briefs hold the characteristic of being 'creative'😊.


Lucia

ABOUT THE WEEK 14

The major topics of the week 14 were mostly familiar to all the students. Terms such as data collection/interpretation, quantitative & qualitative research or Personas were already previously covered in other units of our course therefore we were able to understand the problematic in depth much quicker and easier.
Thanks to our actual knowledge about above mentioned study areas, I think there was better interaction between the lecturer and the students. Students felt more confident and comfortable talking and discussing the topic during the presentation.

 

Understanding and the use of Personas in our field of work was one of the most important topics of our Consumer Information Management course in the Term 1.

 

 

The lecture helped us to use our marketing skills and knowledge in other units, what we will definitely find useful in our future jobs. It made it also easier for us to see the connections between the units and so understand 'marketing' as one complex process.


Lucia