The major topics of the week 14 were mostly familiar to all the students. Terms such as data collection/interpretation, quantitative & qualitative research or Personas were already previously covered in other units of our course therefore we were able to understand the problematic in depth much quicker and easier.
Thanks to our actual knowledge about above mentioned study areas, I think there was better interaction between the lecturer and the students. Students felt more confident and comfortable talking and discussing the topic during the presentation.
Understanding and the use of Personas in our field of work was one of the most important topics of our Consumer Information Management course in the Term 1.
The lecture helped us to use our marketing skills and knowledge in other units, what we will definitely find useful in our future jobs. It made it also easier for us to see the connections between the units and so understand 'marketing' as one complex process.
Lucia
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