Tuesday, 18 April 2017
Monday, 17 April 2017
ABOUT THE WEEK 22
On the last session of this unit, the groups were presenting the fist part of the assignment - the videos. That was ment to be the material to be given to our clients to basically show our work on the project.
I have to admit, that I didn't feel very positive about the idea. I understand the importance of the providing the final material to the client and I personally like the form of it (video). However, not only our group had issues with satisfying and getting the client interested in this piece of work.
On the other side, I think it is helpful for the students as the future marketers, bacuse creativity in any ways will be necessary part of our jobs.
I have to admit, that I didn't feel very positive about the idea. I understand the importance of the providing the final material to the client and I personally like the form of it (video). However, not only our group had issues with satisfying and getting the client interested in this piece of work.
On the other side, I think it is helpful for the students as the future marketers, bacuse creativity in any ways will be necessary part of our jobs.
Lucia
ABOUT THE WEEK 21
This was, actually, the last "working week" of the Big Agency. Each group had a chance to discuss their project and assignment with the tutor for the last time.
Our team took adantage of this tutorial, as it was also the last time we were all meeting together as a group. Therefore we needed to focus on creating the video for the next week's presentation.
I trully enjoyed this session in terms of the work and the performance of each member. Unfortunately, this wasn't very common situation within the group. We have had problems with attendance and the contribution to the work, too. I think the group lacked of motivation to bring the best result to the client because our ideas and opinions were not really meeting his.
On the other hand, it was obvious that our group was missing the real leader and therefore there was nobody who could represent the mediator between us and the client.
Lucia
Our team took adantage of this tutorial, as it was also the last time we were all meeting together as a group. Therefore we needed to focus on creating the video for the next week's presentation.
I trully enjoyed this session in terms of the work and the performance of each member. Unfortunately, this wasn't very common situation within the group. We have had problems with attendance and the contribution to the work, too. I think the group lacked of motivation to bring the best result to the client because our ideas and opinions were not really meeting his.
On the other hand, it was obvious that our group was missing the real leader and therefore there was nobody who could represent the mediator between us and the client.
Lucia
ABOUT THE WEEK 20
Creativity is a very important factor that influences the quality of our work. We are required to produce a video for our client that will demostrate our reserach, work and the final idea on the project.
"Art in the classroom not only spurs creativity, it also inspires learning." (Mickey Hart)
The creative idea of each individual will help to develop the creativity of whole team. I think that this gives the groups the opportunity to connect the best ideas and so create something really outstanding. Also, as the quote says, people easily get inspired by the concepts of others and allows them to learn the objectives, opinions and viewes of each other.
However, this may also bring some issues to the team. As not everyone can be the team player, poeple may come to the conflict with the different ideas, therefore I think it is important to always stay focused on the work and aviod bringing in the personal differences and misunderstandings.
Lucia
Tuesday, 14 March 2017
ABOUT THE WEEK 19
During the following last weeks of the Big Agency unit, we are given a space to work on our assignment. To do our work on the seminars is truly helpful as the groups can be given advice and support from the tutors.
After this week's tutorial, our group was having a meeting with our client. Because we haven't done much work on the project in the previous weeks as we were waiting on the results from our research, I was advised to prepare few materials for the meeting. The preparation was left on me as nobody else from my group atended the class in the morning.
I, personally, feel much pressure from this coursework. This is mainly because our group does not preform as good as it was expected. Not many things are done on time and in such quality as it was ment to be, Hopefully, at the end we will be able to produce a good piece of work.
Lucia
After this week's tutorial, our group was having a meeting with our client. Because we haven't done much work on the project in the previous weeks as we were waiting on the results from our research, I was advised to prepare few materials for the meeting. The preparation was left on me as nobody else from my group atended the class in the morning.
I, personally, feel much pressure from this coursework. This is mainly because our group does not preform as good as it was expected. Not many things are done on time and in such quality as it was ment to be, Hopefully, at the end we will be able to produce a good piece of work.
Lucia
Tuesday, 7 March 2017
ABOUT THE WEEK 18
Because our hand in date for the Assignment 2 is getting closer, the most of our attention on the seminars is given to the briefing on our coursework.
I am, personally, satisfied that this assignment, again, consist of the reflective but also of the creative task. I consider important to be able to give reflective evaluation of the individual and the group performance. It makes the student consider what was his/her actual contribution to the project. This is supported by the Peer assessment, which shows the (did)satisfaction and provides an evaluation of the work of other members of each student's group.
Producing a video that should contain the overview of the group's work on the project gives the opportunity to creatively evaluate the actual project itself, but also it helps to connect it with credible research processes through which the group went in order to give the project the 'real life form'.
Lucia
I am, personally, satisfied that this assignment, again, consist of the reflective but also of the creative task. I consider important to be able to give reflective evaluation of the individual and the group performance. It makes the student consider what was his/her actual contribution to the project. This is supported by the Peer assessment, which shows the (did)satisfaction and provides an evaluation of the work of other members of each student's group.
Producing a video that should contain the overview of the group's work on the project gives the opportunity to creatively evaluate the actual project itself, but also it helps to connect it with credible research processes through which the group went in order to give the project the 'real life form'.
Lucia
Wednesday, 1 March 2017
ABOUT THE WEEK 17
Creativity is very important part of whole marketing. On the seminar we have been talking about how to use creativity in our future jobs, how to be able to create interesting ideas and why creative thinking is inevitable for successful marketer.
Sometimes, I feel like my creativity is not meeting the needs of the market. In some cases, I find it difficult to come up with the idea that would have the potential to stand out from the crowd. However, I think I can still learn new things about creativity by experiencing more and more real life projects that will help me gain insight and develop my marketing / creative thinking.
The mistakes that I will (un)fortunatelly make during my studies and also in my future career will help me form my ideas and understand how to direct them correctly towards as many creative and successful pieces of work as possible.
Lucia
Sometimes, I feel like my creativity is not meeting the needs of the market. In some cases, I find it difficult to come up with the idea that would have the potential to stand out from the crowd. However, I think I can still learn new things about creativity by experiencing more and more real life projects that will help me gain insight and develop my marketing / creative thinking.
The mistakes that I will (un)fortunatelly make during my studies and also in my future career will help me form my ideas and understand how to direct them correctly towards as many creative and successful pieces of work as possible.
Lucia
ABOUT THE WEEK 16
The session was essential in terms of providing the ideas about the Digital Marketing of 2017. However, I am not sure if I attended the seminar this time 😋 - as the slides don't look familiar to me... Anyway, because the age we live in is all about 'being digital', I consider very important that we, as the future marketers, understand the need of use of digital devices and platforms in our field of work.
We can easily transform gained knowledge into the practical skills thanks to our project with the client. Gone for good - as our client's organisation, is a charity business which definately has no spare resources for promoting itself via printed media. Therefore the digital marketing arrives on the scene here... Very essential and fundamental studies for our project.
Lucia
Tuesday, 28 February 2017
ABOUT THE WEEK 15
How to write a creative brief?
Because this should be a question asked by each student in this term, there was a session given to help understanding what creative brief is, how to write it, how is this essential for a marketing student..
The presentation lead by Kate covered majority of issues connected with writing a creative brief. Very importantly, we have been give a list of 'wrong habits' that people tend to do and also we have seen few examples of creative briefs that do not meet the expectations of our tutors as a high-valued piece of work.
Writing a good creative brief may, however, have different forms, types of look and points to be covered. Therefore the briefs hold the characteristic of being 'creative'😊.
Lucia
Because this should be a question asked by each student in this term, there was a session given to help understanding what creative brief is, how to write it, how is this essential for a marketing student..The presentation lead by Kate covered majority of issues connected with writing a creative brief. Very importantly, we have been give a list of 'wrong habits' that people tend to do and also we have seen few examples of creative briefs that do not meet the expectations of our tutors as a high-valued piece of work.
Writing a good creative brief may, however, have different forms, types of look and points to be covered. Therefore the briefs hold the characteristic of being 'creative'😊.
Lucia
ABOUT THE WEEK 14
The major topics of the week 14 were mostly familiar to all the students. Terms such as data collection/interpretation, quantitative & qualitative research or Personas were already previously covered in other units of our course therefore we were able to understand the problematic in depth much quicker and easier.
Thanks to our actual knowledge about above mentioned study areas, I think there was better interaction between the lecturer and the students. Students felt more confident and comfortable talking and discussing the topic during the presentation.
The lecture helped us to use our marketing skills and knowledge in other units, what we will definitely find useful in our future jobs. It made it also easier for us to see the connections between the units and so understand 'marketing' as one complex process.
Lucia
Thanks to our actual knowledge about above mentioned study areas, I think there was better interaction between the lecturer and the students. Students felt more confident and comfortable talking and discussing the topic during the presentation.
Understanding and the use of Personas in our field of work was one of the most important topics of our Consumer Information Management course in the Term 1.
Lucia
Tuesday, 31 January 2017
ABOUT THE WEEK 13
On the seminar this week we have been given a description of our task to be completed in the Assignment no.2. This coursework again, consist of 4 parts. I think this gives all students the opportunity to show their strengths but also maybe the weaker skills. How? As said before, our assignment contains more than a one piece of work. Each student, therefore, will perform better or worse in certain parts. In my opinion, a person is not likely to get the same results from each section of the assignment (also the influence of the group), therefore each one of us will try to get the best out of us to the part which seems to be the most interesting and familiar.
I think, in this coursework, there are many opportunities offered for a creativity but also it is aimed to reach its importance and success in helping our clients to achieve the given goals.
In the seminar, many of the supporting materials were shown to give us essential ideas for our videos, group work and research.
Lucia
Tuesday, 24 January 2017
ABOUT THE WEEK 12
This was our first tutorial after the Christmas break. It mainly covered feedback on our assignments - both group and individual.
For me personally, the individual feedback was more valuable and important. This is because I am aware that there has been some problems within our group, which I demonstrated in my assignment work, too. The results I got were very pleasant as well as the individual feedback from my tutor, Kate. It made me start looking more on my professional skills and positive features which can help me contribute, significantly, to the group work, but also can have positive effect on my future career in case of their further development.
In contrast to my individual feedback, our group have had many issues connected with the paste of the work, attendance and the actual project improvement and progress. Therefore, we will need to care more about the importance of us performing as the group in this term.
Hopefully, it will take the right direction!
Lucia
For me personally, the individual feedback was more valuable and important. This is because I am aware that there has been some problems within our group, which I demonstrated in my assignment work, too. The results I got were very pleasant as well as the individual feedback from my tutor, Kate. It made me start looking more on my professional skills and positive features which can help me contribute, significantly, to the group work, but also can have positive effect on my future career in case of their further development.
In contrast to my individual feedback, our group have had many issues connected with the paste of the work, attendance and the actual project improvement and progress. Therefore, we will need to care more about the importance of us performing as the group in this term.
Hopefully, it will take the right direction!
Lucia
Wednesday, 14 December 2016
ABOUT THE WEEK 11
No workshop this week .. :) however our group managed to meet together with our client to discuss the ideas of both sides and come with the actual plan for the work the team will be working on for next few weeks.
PS: MERRY CHRISTMAS & HAPPY NEW YEAR!
Lucia
#BigAg16
PS: MERRY CHRISTMAS & HAPPY NEW YEAR!
Lucia
#BigAg16
Wednesday, 7 December 2016
ABOUT THE WEEK 10
On this week's tutorial we have been given help and advice with our assignment which is planned to be finished on 14/December. The assignment is aimed to be created as a portfolio of each students with the main objective to provide help with the personal and professional development.
Ou assignemnt consists of 4 important components - Personal Development Planning form, Personal Development Review, Individual blog and the Peer Assessment. I think the assessment aims to get the students aware of the outcomes they need to develop and this unit can help them to reach it. I found it very hard to set myself a goal that needs to be reached until particular time as it keeps me under the preasure. Some people however can consider the preasure helpful as they might perform better. However on the other side, I realized I prefer to work on the assignments on my own compared to the group. Of course, both of working styles have their pros and cons. The most positive thing about the team work is the support that the memebers get from each other, which is not seen when working on the individual piece of work.
When looking at my assignment, PDP form as well as the PDR took me quite long time to formulate, which I did not expect to be a complicated part. It is showing that it is problematic for me to write a reflective piece of work, where I need to set specific goals, talk about the materials, attitudes, ideas, behaviour that affect my work and performance.
Hopefully, this helped me and will do a bit better nex time... :)
Lucia
#BigAg16
Friday, 2 December 2016
ABOUT THE WEEK 9
This blogpost referst to quantitative and qualitative reserch as the main topics of this week's tutorial. This is important for each group to understand as we all need to base our campigns primarly on the reserch. Four main types od the reserach has been presented - Exploratory, Testing, Evaluative and Answering specific questions. This is essential as it gives the idea of what might be good to use for the projects, however does not specifically forces us to do so.
With our tutor we deeply discussed the differences of quantative and qualitative research. I consider it crucial to understand what reserch type will help to create successful campaign and so meet the client's objective. Thanks to this, our group can focus on the qualitative research as we have understood that this is what fits our project. We have realised, that one of our client's objective is to 'explore new teritory', but what does it actually mean? The Gone for Good aims to get in touch with as many estate agents as possible. Because our client is currently working with some of them, its our task to get in contact with those which might be able to help promote the business.
Lucia
#BigAg16
With our tutor we deeply discussed the differences of quantative and qualitative research. I consider it crucial to understand what reserch type will help to create successful campaign and so meet the client's objective. Thanks to this, our group can focus on the qualitative research as we have understood that this is what fits our project. We have realised, that one of our client's objective is to 'explore new teritory', but what does it actually mean? The Gone for Good aims to get in touch with as many estate agents as possible. Because our client is currently working with some of them, its our task to get in contact with those which might be able to help promote the business.
Lucia
#BigAg16
Wednesday, 23 November 2016
ABOUT THE WEEK 8
The session number eight was essential as it gave ideas of the analysis that could be used for our research. The analysis mentioned were PESTLE and Porter's 5 forces as well as the SWOT analysis. Getting familiar with these reaserch methods helped completing the assignemnts from other units, too. I personally think, that the reserach based on theese kind of tests can help us (students) look at the businesses from other perspectives as we normally see. Even though we are marketing students, we still tend to look at the brands from the consumer's point of view because we experience this role the most. The analysis deliver an overview of the company from the business point of view. We look at Polotical, Economic, Social, Technological, Ethical (Environmental) and Legal factors to be able to characterize the company and so help to develop its further objectives through the project.
Especially helpful is to use mentioned methods when analysing brand's competitors. They can show how strong the position of the brand at the market is and also how competitors can influence the business. Because the competition is very often the factor that harms many business, to look at these techniques might not be just essential but crucial for any company.
We have been shown many useful materials to better understand the competition of the brands at the market. I think all the groups will find them helpful when creating a actual campaign for their projects to avoid repeating competitors campaigns in any matter.
Lucia
#BigAg16
Tuesday, 22 November 2016
ABOUT THE WEEK 7
As the very first thing of this tutorial, we did a quick recap of the seminar from last week. Several important milestones of our projectwork have been presented to make sure all the groups are up to date. I consider this very essential because it gives a good overview of the important things that need handing-in, creating or submitting. Also, we went through standup meetings as each week's tutorial routine. This meeting are essential for the student as it pushes the group to come up with the new piece of work every week, but also they provide vital information about the pace of the work of each group.
The major topics of the session were the types of a Research and Ethics. As each group has different company to work with and also each particular project requires particular type of research, we have been given the basic knowledge about all of them to be able to provide an analysis based on the most appropriate research applicable to the specific piece of work.
Especially helpful was the explanation of the library access to specific databases and vital information of the companies. Even though all the students are very familiar with the use of the e-library, this was crucial to explain because all the projects require very specific and in-depth type of research and analysis.
Within the group w e discussed what kind of research might be appropriate for our project. The Ethics forms were explained and filled in as these are very significant and important documents connected to this type of assignment.
Lucia
#BigAg16
The major topics of the session were the types of a Research and Ethics. As each group has different company to work with and also each particular project requires particular type of research, we have been given the basic knowledge about all of them to be able to provide an analysis based on the most appropriate research applicable to the specific piece of work.
Within the group w e discussed what kind of research might be appropriate for our project. The Ethics forms were explained and filled in as these are very significant and important documents connected to this type of assignment.
Lucia
#BigAg16
Friday, 11 November 2016
ABOUT THE WEEK 6
This week's tutorial was mostly focused on the individual/group work of students on the company's project.
Firstly, we have been introduced to our new activity that we are required to do every week now. Each group is supposed to do so called stand up meeting which basically means to represent the process of their work on the project to the class. As we need to provide this information on each weeks session, I think it gives kind of motivation that drives us to keep working on it.
We have been given a feedback on our Professional Development Plans. This was very important activity for us as a process of our self-reflection. It helped to look at goals, values and abilities we expect to gain within the project. Also this unit should provide a supporting help in reaching it.
Also, there was a room for students to talk with the tutor about the proceeding of the work for the companies and additional support was given in case of any issues within the group.
Lucia
#BigAg16
Firstly, we have been introduced to our new activity that we are required to do every week now. Each group is supposed to do so called stand up meeting which basically means to represent the process of their work on the project to the class. As we need to provide this information on each weeks session, I think it gives kind of motivation that drives us to keep working on it.
Also, there was a room for students to talk with the tutor about the proceeding of the work for the companies and additional support was given in case of any issues within the group.
Lucia
#BigAg16
Wednesday, 9 November 2016
ABOUT THE WEEK 5
During this weeks session we've had a look on our project from the planning and managing perspective. This is a very crucial step for us to take as there is no time to spare, every meeting and tutorial needs to be planned carefully in advance. This is essential because the group is then aware of the important dates and milestones but it also provides an overview of all the tasks that need to be completed.
We have learnt how the Planning Process works and what are the levels we should go through if we want to create a successful plan for our project.
Especially helpful I consider creating a Gantt Chart. It is a collection of tasks we need to complete as a group but individually too. It represent kind of calendar of tasks that helps to keep the evidence like dates, names and exact part of the project| groupwork that are done.
Next thing I have also learnt is that is always vital to have the Risk Assessment done so in case of the risk identification it is much easier to define it but also to consider it, solve it and try to avoid it in the future.
We've covered the topic about the stakeholders too, which gave the overview of their role in the project and advised the best tools of the communication with them.
Lucia
#BigAg16
We have learnt how the Planning Process works and what are the levels we should go through if we want to create a successful plan for our project.
Especially helpful I consider creating a Gantt Chart. It is a collection of tasks we need to complete as a group but individually too. It represent kind of calendar of tasks that helps to keep the evidence like dates, names and exact part of the project| groupwork that are done.
Next thing I have also learnt is that is always vital to have the Risk Assessment done so in case of the risk identification it is much easier to define it but also to consider it, solve it and try to avoid it in the future.
We've covered the topic about the stakeholders too, which gave the overview of their role in the project and advised the best tools of the communication with them.
Lucia
#BigAg16
Sunday, 6 November 2016
ABOUT THE WEEK 2, 3, 4
Unfortunatelly, I was not able to take part on these sessions as I needed to travel home. However even though I did not physically attend on this weeks's seminars, before I left I managed to form a team I am going to work in with on the project for this unit and for a specific client.
During these seminars my group chose a company they thought that can be interesting to work with, based on the research of all the briefs provided in this unit which describe and clarify the projects. Understanding the brief is the most important feature for identifying which project is the most suitable for the group. The group kept me informed during my time away so I knew what is happening on the sessions and so I could fully contribute and express my opinions about the steps the memebers of our team made.
I worked up my Belbin test which showed and helped identify my strenghts and weaknesses. I also linked the results to my PDP form in the way of setting myself the outcomes to be achieved based on what I am not really good at but want to improve in.
Lucia
#BigAg16
During these seminars my group chose a company they thought that can be interesting to work with, based on the research of all the briefs provided in this unit which describe and clarify the projects. Understanding the brief is the most important feature for identifying which project is the most suitable for the group. The group kept me informed during my time away so I knew what is happening on the sessions and so I could fully contribute and express my opinions about the steps the memebers of our team made.
I worked up my Belbin test which showed and helped identify my strenghts and weaknesses. I also linked the results to my PDP form in the way of setting myself the outcomes to be achieved based on what I am not really good at but want to improve in.
Lucia
#BigAg16
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