I have to admit, that I didn't feel very positive about the idea. I understand the importance of the providing the final material to the client and I personally like the form of it (video). However, not only our group had issues with satisfying and getting the client interested in this piece of work.
On the other side, I think it is helpful for the students as the future marketers, bacuse creativity in any ways will be necessary part of our jobs.
Lucia
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