Tuesday, 18 April 2017
Monday, 17 April 2017
ABOUT THE WEEK 22
On the last session of this unit, the groups were presenting the fist part of the assignment - the videos. That was ment to be the material to be given to our clients to basically show our work on the project.
I have to admit, that I didn't feel very positive about the idea. I understand the importance of the providing the final material to the client and I personally like the form of it (video). However, not only our group had issues with satisfying and getting the client interested in this piece of work.
On the other side, I think it is helpful for the students as the future marketers, bacuse creativity in any ways will be necessary part of our jobs.
I have to admit, that I didn't feel very positive about the idea. I understand the importance of the providing the final material to the client and I personally like the form of it (video). However, not only our group had issues with satisfying and getting the client interested in this piece of work.
On the other side, I think it is helpful for the students as the future marketers, bacuse creativity in any ways will be necessary part of our jobs.
Lucia
ABOUT THE WEEK 21
This was, actually, the last "working week" of the Big Agency. Each group had a chance to discuss their project and assignment with the tutor for the last time.
Our team took adantage of this tutorial, as it was also the last time we were all meeting together as a group. Therefore we needed to focus on creating the video for the next week's presentation.
I trully enjoyed this session in terms of the work and the performance of each member. Unfortunately, this wasn't very common situation within the group. We have had problems with attendance and the contribution to the work, too. I think the group lacked of motivation to bring the best result to the client because our ideas and opinions were not really meeting his.
On the other hand, it was obvious that our group was missing the real leader and therefore there was nobody who could represent the mediator between us and the client.
Lucia
Our team took adantage of this tutorial, as it was also the last time we were all meeting together as a group. Therefore we needed to focus on creating the video for the next week's presentation.
I trully enjoyed this session in terms of the work and the performance of each member. Unfortunately, this wasn't very common situation within the group. We have had problems with attendance and the contribution to the work, too. I think the group lacked of motivation to bring the best result to the client because our ideas and opinions were not really meeting his.
On the other hand, it was obvious that our group was missing the real leader and therefore there was nobody who could represent the mediator between us and the client.
Lucia
ABOUT THE WEEK 20
Creativity is a very important factor that influences the quality of our work. We are required to produce a video for our client that will demostrate our reserach, work and the final idea on the project.
"Art in the classroom not only spurs creativity, it also inspires learning." (Mickey Hart)
The creative idea of each individual will help to develop the creativity of whole team. I think that this gives the groups the opportunity to connect the best ideas and so create something really outstanding. Also, as the quote says, people easily get inspired by the concepts of others and allows them to learn the objectives, opinions and viewes of each other.
However, this may also bring some issues to the team. As not everyone can be the team player, poeple may come to the conflict with the different ideas, therefore I think it is important to always stay focused on the work and aviod bringing in the personal differences and misunderstandings.
Lucia
Tuesday, 14 March 2017
ABOUT THE WEEK 19
During the following last weeks of the Big Agency unit, we are given a space to work on our assignment. To do our work on the seminars is truly helpful as the groups can be given advice and support from the tutors.
After this week's tutorial, our group was having a meeting with our client. Because we haven't done much work on the project in the previous weeks as we were waiting on the results from our research, I was advised to prepare few materials for the meeting. The preparation was left on me as nobody else from my group atended the class in the morning.
I, personally, feel much pressure from this coursework. This is mainly because our group does not preform as good as it was expected. Not many things are done on time and in such quality as it was ment to be, Hopefully, at the end we will be able to produce a good piece of work.
Lucia
After this week's tutorial, our group was having a meeting with our client. Because we haven't done much work on the project in the previous weeks as we were waiting on the results from our research, I was advised to prepare few materials for the meeting. The preparation was left on me as nobody else from my group atended the class in the morning.
I, personally, feel much pressure from this coursework. This is mainly because our group does not preform as good as it was expected. Not many things are done on time and in such quality as it was ment to be, Hopefully, at the end we will be able to produce a good piece of work.
Lucia
Tuesday, 7 March 2017
ABOUT THE WEEK 18
Because our hand in date for the Assignment 2 is getting closer, the most of our attention on the seminars is given to the briefing on our coursework.
I am, personally, satisfied that this assignment, again, consist of the reflective but also of the creative task. I consider important to be able to give reflective evaluation of the individual and the group performance. It makes the student consider what was his/her actual contribution to the project. This is supported by the Peer assessment, which shows the (did)satisfaction and provides an evaluation of the work of other members of each student's group.
Producing a video that should contain the overview of the group's work on the project gives the opportunity to creatively evaluate the actual project itself, but also it helps to connect it with credible research processes through which the group went in order to give the project the 'real life form'.
Lucia
I am, personally, satisfied that this assignment, again, consist of the reflective but also of the creative task. I consider important to be able to give reflective evaluation of the individual and the group performance. It makes the student consider what was his/her actual contribution to the project. This is supported by the Peer assessment, which shows the (did)satisfaction and provides an evaluation of the work of other members of each student's group.
Producing a video that should contain the overview of the group's work on the project gives the opportunity to creatively evaluate the actual project itself, but also it helps to connect it with credible research processes through which the group went in order to give the project the 'real life form'.
Lucia
Wednesday, 1 March 2017
ABOUT THE WEEK 17
Creativity is very important part of whole marketing. On the seminar we have been talking about how to use creativity in our future jobs, how to be able to create interesting ideas and why creative thinking is inevitable for successful marketer.
Sometimes, I feel like my creativity is not meeting the needs of the market. In some cases, I find it difficult to come up with the idea that would have the potential to stand out from the crowd. However, I think I can still learn new things about creativity by experiencing more and more real life projects that will help me gain insight and develop my marketing / creative thinking.
The mistakes that I will (un)fortunatelly make during my studies and also in my future career will help me form my ideas and understand how to direct them correctly towards as many creative and successful pieces of work as possible.
Lucia
Sometimes, I feel like my creativity is not meeting the needs of the market. In some cases, I find it difficult to come up with the idea that would have the potential to stand out from the crowd. However, I think I can still learn new things about creativity by experiencing more and more real life projects that will help me gain insight and develop my marketing / creative thinking.
The mistakes that I will (un)fortunatelly make during my studies and also in my future career will help me form my ideas and understand how to direct them correctly towards as many creative and successful pieces of work as possible.
Lucia
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